Ok, but is it just artists in a handful of markets who are benefiting?

No, streaming has lowered barriers to entry for artists around the world, and the growing impact on artists’ livelihoods worldwide is becoming clearer over time. In 2024, the artists generating at least $100K in royalties collectively represented music in over 50 languages — more than double the number of languages at that threshold in 2017. The artists generating at least $1 million on Spotify collectively represent music in 17 different languages — also up more than double since 2017. Artists who in the past might have struggled to break through are now finding their audiences, and the music industry today is a more diverse and accurate reflection of the world we live in.