Ok, but is it just artists in a handful of markets who are benefiting?

We know that streaming lowered barriers to entry. But the impact on artists’ livelihoods, and the global diversity of that impact, is becoming more clear. Of the 66,000 artists who generated over $10,000 on Spotify in 2023, more than half are from countries where English is not the first language. Artists who — in the past — might have struggled to break through are now finding their audiences, and the music industry today is a more diverse and accurate reflection of the world we live in.