We’re focused on growing the total amount of money Spotify pays to artists’ and songwriters’ rights holders, so the data on this site focuses on one revenue source: Spotify royalties. We expect the growth rates shown on this site to continue. For example, the number of artists generating over $100,000 per year has grown by 135% from 2017 to 2022. In fact, the number of artists reaching every revenue level on Spotify (e.g., $10K, $100K, $1M/year) has more than doubled in the last five years.
Spotify is just one of several music streaming services, representing over 20% of all global recorded revenue. That means you can multiply Spotify revenues on Loud & Clear by at least four to estimate what each artist might be generating across all recorded revenue sources.
The numbers on this site also do not account for revenue generated from touring, merch, or other sources. And Spotify can provide a multiplier effect — fan bases built via Spotify can be monetized by artists and their teams through these other revenue streams.