We’re focused on growing the total amount of money Spotify pays to artists’ and songwriters’ rights holders, so the data on this site focuses on one revenue source: Spotify royalties. We expect the growth rates shown on this site to continue. For example, the number of artists generating over $100,000 per year has grown by 170% from 2017 to 2023. And, Spotify royalties are powering artists’ careers at all stages. In 2023, 66,000 artists generated $10,000+ (up from 23,400 in 2017). 11,600 generated $100,000+ (up from 4,300 in 2017). And 1,250 artists generated $1 million+ (up from 460 in 2017).
Spotify is just one of several music streaming services, representing nearly a quarter of all global recorded revenue. That means you can multiply Spotify revenues on Loud & Clear by at least four to estimate what each artist might be generating across all recorded revenue sources.
The numbers on this site also do not account for revenue generated from touring, merch, or other sources. And, Spotify can provide a multiplier effect — fan bases built via Spotify can be monetized by artists and their teams through these other revenue streams.