Our investments in original and Exclusive podcasts have brought millions of new listeners onto Spotify — listeners that stick around to stream music on Spotify, too, increasing the music royalty pool. All subscription fees paid by listeners go into the music royalty pool; podcasters are typically compensated by selling advertising within their podcasts.
Also, we see music and talk being mutually beneficial — they’ve coexisted for years on formats like linear radio (AM/FM). We’re already experimenting with new ways to mix talk with royalty-bearing music that opens up new ways for listeners to dive deeper into the music they discover via podcasts.