Spotify is spending millions on podcasts. Why isn’t the music industry seeing that money instead?

Mar 2, 2023

Our investments in original and Exclusive podcasts have brought millions of new listeners onto Spotify — listeners that stick around to stream music on Spotify, too, increasing the music royalty pool. All subscription fees paid by listeners go into the music royalty pool; podcasters are typically compensated by selling advertising within their podcasts. 

Also, we see music and talk being mutually beneficial — they’ve coexisted for years on formats like linear radio (AM/FM). We’re already experimenting with new ways to mix talk with royalty-bearing music that opens up new ways for listeners to dive deeper into the music they discover via podcasts.