We helped shift listeners from piracy to paid subscriptions, but pricing must strike a delicate balance. A subscription has to be financially manageable; otherwise we risk pushing listeners back to piracy or free alternatives that don’t pay artists anything.
Actually, music fans today spend nearly 2x more than they did during the 1999 CD peak, and millions more people are paying for music now than then.
We regularly evaluate pricing in every market to keep up with changing conditions. Since Spotify and rights holders share the same pool of money, our incentives are totally aligned: We both want to generate as much revenue from listeners and advertisers as possible.