{"id":6,"date":"2021-03-24T05:00:42","date_gmt":"2021-03-24T05:00:42","guid":{"rendered":"https:\/\/loudandclear.byspotify.com\/pt-BR\/?p=6"},"modified":"2022-07-28T06:39:55","modified_gmt":"2022-07-28T06:39:55","slug":"daniel-eks-perspective-on-transparency-in-the-industry","status":"publish","type":"post","link":"https:\/\/loudandclear.byspotify.com\/pt-BR\/2021\/03\/24\/daniel-eks-perspective-on-transparency-in-the-industry\/","title":{"rendered":"Uma mensagem de Daniel Ek, fundador e CEO do Spotify"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u00c9 fundamental para a miss\u00e3o do Spotify que os artistas sejam capazes de crescer com seus trabalhos. Al\u00e9m disso, precisamos ser uma empresa aberta e transparente em rela\u00e7\u00e3o \u00e0 maneira como o streaming e o Spotify geram dinheiro para a ind\u00fastria da m\u00fasica. \u00c9 por isso que lan\u00e7amos o Loud &amp; Clear no ano passado e hoje estamos atualizando o site com os n\u00fameros dos royalties de 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A principal conclus\u00e3o que podemos tirar do \u00faltimo ano \u00e9 que o streaming est\u00e1 gerando receitas em n\u00edvel recorde para a ind\u00fastria musical, e mais artistas est\u00e3o fazendo parte desse sucesso. Os n\u00fameros deste ano revelam que o setor segue caminhando para ser mais diversificado e cheio de vida.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mas como \u00e9 esse sucesso? Pela primeira vez, em 2021, mais de 50 mil artistas geraram mais de US$\u00a010 mil, e mil deles receberam mais de US$\u00a01 milh\u00e3o s\u00f3 do Spotify. Como nossa plataforma representa mais de 20% da receita global, basta multiplicar esses valores por 4 para estimar quanto um artista recebe al\u00e9m do Spotify. Na verdade, o n\u00famero de artistas que ultrapassaram cada n\u00edvel de receita no Spotify (por exemplo, US$\u00a010 mil, US$\u00a0100 mil, US$\u00a01 milh\u00e3o e, at\u00e9 mesmo, US$\u00a05 milh\u00f5es) mais que dobrou nos \u00faltimos cinco anos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Em geral, a ind\u00fastria da m\u00fasica recebeu mais de US$\u00a07 bilh\u00f5es do Spotify no \u00faltimo ano: um valor nunca antes pago na hist\u00f3ria por qualquer servi\u00e7o ou varejista em apenas um ano. E desde nossa funda\u00e7\u00e3o, j\u00e1 pagamos mais de US$\u00a030 bilh\u00f5es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Os resultados mostram que v\u00e1rias partes do setor saem ganhando:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As receitas com streaming das principais gravadoras nunca foram t\u00e3o altas.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Os produtores receberam mais de US$\u00a01 bilh\u00e3o do Spotify pelo segundo ano consecutivo.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dos artistas que geraram mais de US$\u00a010 mil no Spotify, mais de 28% deles fazem a distribui\u00e7\u00e3o por conta pr\u00f3pria.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">E 34% desses artistas vivem em pa\u00edses que n\u00e3o est\u00e3o entre os 10 principais mercados da m\u00fasica.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Hoje, o setor n\u00e3o s\u00f3 gera mais lucros, como tamb\u00e9m concentra menos os neg\u00f3cios. Na era do CD, 25% de todas as vendas eram dos 50 maiores artistas do mercado. No Spotify, esse n\u00famero caiu pela metade, com esse grupo de artistas representando apenas 12%.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Assim como nos mercados extremamente competitivos do cinema e dos esportes, a gente sabe que \u00e9 dif\u00edcil alcan\u00e7ar o sucesso na m\u00fasica. No entanto, esses n\u00fameros que compartilhamos mostram que o Spotify est\u00e1 revolucionando a ind\u00fastria musical, e cada vez mais artistas est\u00e3o conseguindo se destacar na era do streaming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A m\u00fasica \u00e9 importante para o mundo e para o Spotify. Ela foi nosso ponto de partida e \u00e9 o que continua nos inspirando a desenvolver a melhor plataforma para os artistas. E nosso trabalho n\u00e3o est\u00e1 nem perto de acabar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 fundamental para a miss\u00e3o do Spotify que os artistas sejam capazes de crescer com seus trabalhos. Al\u00e9m disso, precisamos ser uma empresa aberta e transparente em rela\u00e7\u00e3o \u00e0 maneira como o streaming e o Spotify geram dinheiro para a ind\u00fastria da m\u00fasica. \u00c9 por isso que lan\u00e7amos o Loud &amp; Clear no ano passado<a class=\"excerpt-read-more\" href=\"https:\/\/loudandclear.byspotify.com\/pt-BR\/2021\/03\/24\/daniel-eks-perspective-on-transparency-in-the-industry\/\" title=\"ReadUma mensagem de Daniel Ek, fundador e CEO do Spotify\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uma mensagem de Daniel Ek, fundador e CEO do Spotify - Loud and Clear Portuguese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loudandclear.byspotify.com\/pt-BR\/2021\/03\/24\/daniel-eks-perspective-on-transparency-in-the-industry\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uma mensagem de Daniel Ek, fundador e CEO do Spotify - Loud and Clear Portuguese\" \/>\n<meta property=\"og:description\" content=\"\u00c9 fundamental para a miss\u00e3o do Spotify que os artistas sejam capazes de crescer com seus trabalhos. Al\u00e9m disso, precisamos ser uma empresa aberta e transparente em rela\u00e7\u00e3o \u00e0 maneira como o streaming e o Spotify geram dinheiro para a ind\u00fastria da m\u00fasica. \u00c9 por isso que lan\u00e7amos o Loud &amp; Clear no ano passado... 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